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What Great Companies Know About Culture

Even in this unprecedented business environment, great leaders know they should invest in their people. Those companies who are committed to a strong workplace culture tend to perform well, and now they are featured prominently in a new ranking recently released by Great Place to Work Institute. Among the top performers on the 2011 World's Best Multinational Companies list are culturally-strong technology companies such as Microsoft, NetApp, SAS, and Google.

But is there a direct correlation between employee investment and the balance sheet? As Prof. James L. Heskett wrote in his latest book The Culture Cycle, effective culture can account for 20-30 percent of the differential in corporate performance when compared with "culturally unremarkable" competitors.

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An Insightlink employee survey can help you effectively identify problem areas within your organization. With this valuable insight, you have another tool that can be used to improve your company's bottom line.

Posted By Insightlink to Who needs employees anyway? at 12/15/2011 07:19:00 AM

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